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Dally Kay Clark

Global Social Media and Content Manager

Phone:

479-228-4807

Email:

dallykayclark@gmail.com

Address:

Denver, CO 80211

A Bit About Me

"Don't Dilly. Hire Dally."

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Hi, I'm Dally Kay Clark! (My friends call me DK.) I love dogs, breweries, agriculture, exploring, making people smile, and attempting to keep my house plants alive. It's not as easy as you'd think. I have a bubbly personality, and I love meeting new people. Nice to meet you! If you would like to learn more about me career-wise, please keep reading!​

 

I have over 8 years of hands-on social media marketing experience. Currently, I serve as the Global Social Media and Content Manager for Yugo in Denver, CO. Here, I am responsible for developing and implementing our social media strategy and presence globally, which encompasses over 10 countries, 200 properties, and 600 social media accounts.

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When you have a Dally on your team, you can expect puns aplenty (Don't Dilly. Hire Dally. 😉), geeking out about the latest trends/how we can make them our own, and someone who truly wants everyone on the team to be successful.

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Thank you for visiting my site! If you have any questions, please contact me through the "Contact" tab.

Work Experience

Global Social Media
and Content Manager
July 2022 - Present
Denver, CO

Social Media Specialist
September 2020 - July 2022
Denver CO

Social Media and Email Marketing Specialist
June 2018 - July 2020
Denver, CO

Media Specialist
May 2018 - July 2018
Cimarron, NM

Social Media Coordinator
October 2017 - May 2018
Stillwater, OK

Social Media Coordinator
August 2017 - December 2017
Stillwater, OK

Marketing Intern
May 2017 - August 2017
Fort Worth, TX

Yugo

  • Strategize and optimize social media presence across multiple platforms, representing Yugo across over 10 countries, 200 properties, and growing

  • Recruit and negotiate influencer partnerships that align with our brand, such as a partnership with Alice Kelly from the @thefromscratchbakery

  • Collaborate with other brands and agencies to amplify brand partnerships, such as Visa Cash App Red Bull racing team

  • Manage social media reporting while staying up-to-date on audience preferences and emerging social media trends to inform strategic decisions

  • Serve as the go-to expert for social media and content-related inquiries, providing valuable insights and guidance for over 200 properties

  • Play an active role in creating engaging graphics, editing videos, and sourcing captivating imagery for social media content.

  • Craft compelling and persuasive copy for social media posts, maximizing engagement and brand awareness.

  • Recruit, onboard, and foster a dynamic team of 25 talented, student influencers to develop content on behalf of Yugo, also known as Yugonauts

  • Develop and document global social media policies and procedures, ensuring adherence to best practices and regulatory guidelines across teams

  • Build out and manage user-generated content from social media on yugo.com

Fruition

  • Strategized, designed and crafted copy in the form of organic social media calendars and paid campaigns for national and international social media accounts monthly

  • Reported monthly, quarterly and yearly results, assessed data and pivoted where needed to meet client goals

  • Researched, managed and evaluated influencer programs for clients

  • Managed community management and implemented automated messages for frequently asked questions for all clients

  • Brainstormed, collaborated and developed creatives consistently aligned with each client’s brand

  • Specialized in organic and creative efforts for the social media team and managed graphic design contractors for campaigns

JEMSU

  • Created monthly social media content calendars for 25 clients at a time, which included creating content strategy, copy and imagery/graphics. This also included hashtag optimization and scheduling.

  • Managed media for 25 social media clients at a time, which included on-site and off-site client photography, as well as creating images in Adobe Lightroom and Photoshop.

  • Strategized, created and restructured social media marketing plans to meet client goals and culminate positive results month over month, which led to an average 138% increase in engagement for clients as a whole.

  • Reported directly to Director of Social Media, Account Strategists and clients, using a combination of Sprout Social results and client measures unique to each of their needs.

  • Solely responsible for managing email marketing department, which included strategizing, developing, sending and reporting for all email marketing clients.

Philmont Scout Ranch

  • Collaborated with the marketing team to develop registration campaign for 2020

  • Brainstormed a new social media strategy and created a content outline for the year

  • Distributed promotional marketing materials to Scout organizations across the U.S.

Atherton Hotel, Ranchers Club, State Room Bar at Oklahoma State

  • Incorporated giveaways and contests to increase engagement and overall business

  • Served as the photographer for the Atherton Hotel, Stateroom and Ranchers Club

  • Redesigned social media presence for three brands on three platforms

Oklahoma State University Cowboy Journal

  • Created brand presence on Facebook, Twitter and Instagram

  • Generated content through interviews, photography and graphic design

  • Collaborated with local businesses for a giveaway

  • Increased followers and engagement by 500%

Justin Brands, Inc.

  • Strategized marketing plans for Texas FFA Convention, International Finals Youth Rodeo and National Barrel Horse Association Youth World Championship

  • Researched current and proposed potential brand influencers for Justin Brands

  • Traveled to Corpus Cristi, TX and Perry, GA to gather content and post to social media platforms

  • Developed budget spreadsheets for events

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