Social Media
Social media marketing has become something I am strongly passionate about. I have managed more than 25 clients simultaneously with anywhere from two to four platforms for each. Below are a few samples of my work. I have removed the clients' names to protect their identities.
Tone
In social media, it is highly important to be able to write in the tone of the client. Here is an example of the mysterious but inspiring tone I wrote for Client A.
During the beginning of my social media career, I served as the social media coordinator and photographer for a hotel, restaurant and bar. Below is the fun, approachable tone I wrote for these three brands.
Platforms
A common mistake I've seen on social media is posting the same content to every platform without any adjustments, such as posting tons of hashtags to Facebook and adding dead links in Instagram captions. Below is an example of how I modify content based on which platform the post will be published.
Design
The overall appearance of an Instagram account is important for drawing in and maintaining followers. With the example below, I created a strategy of using a graphic for every third post to create the pattern of the black line. This technique acts as both an aesthetic guide through the content and a unique identifier for their brand.
